The tremendous growth in online transactions, show that consumers are becoming increasingly dependent on the internet for its numerous advantages and benefits. Any transaction including buying or selling of goods and services and transmitting funds or data is preferred to be done over an electronic networks such as the internet over the conventional method.
Around the clock availability and convenience
One of the main advantages of ecommerce is the 24 hour customer support. Having the ability of doing a purchase or an enquiry about any purchase or service at absolutely any time of the day is very much advantageous for customers in their busy schedules. With the introduction of ecommerce, people have the luxury of shopping from the comfort of their homes. Experts specialized in ecommerce website development work on adding features that are user friendly that serves for the convenience of the consumers. This has enabled customers in doing price comparisons, choosing product categories of their personal choice, gathering information with customers having firsthand experience with products or retailers and much more.
Having the opportunity of doing transactions from where ever you are in the world with an availability of a bigger variety is another benefit for customers through ecommerce.
Not only customers, organizations too enjoy benefits through an ecommerce framework. Companies are able to expand their markets globally to international consumers. It is a very low risk business decision as companies do not have to tie up huge financial investments. Ecommerce platform have been developed to translate between languages, which makes communication with international customers much easier. Also, there is software that provides currency conversions.
Since the transaction takes place directly between the customer and the seller, with no middleman being involved, products are available for better prices and cheap deals. Therefore, ecommerce makes products more affordable to less affluent people. Conventional shopping is more expensive as it includes additional expenses on transportation, parking and eating out. Purchasing old, second hand and unused items at rock bottom prices is also possible through the market place on the internet.
Benefits for the society
There are benefits that the society gets as a whole through ecommerce. Not needing to travel up and down to the store reduces the traffic congestion and minimizes air pollution. People living in rural areas have equal access to products and services, which otherwise wouldn’t have been available to them. Delivering public services such as education and health has become easier through ecommerce. Many students use online tutorials to learn and acquire knowledge.